Fall in love with fitness

Meet the stronger, faster, and more confident version of yourself.

Fall in love with fitness

Meet the stronger, faster, and more confident version of yourself.

Making online fitness training truly personal

You are unique, and so should be your fitness journey. I am here to help you achieve your goals through the most personalized training experience possible. Fitness is more than just workouts - what you do, what you eat, how you feel, how you sleep - everything is equally important. Together, you and I will focus on all aspects of your health. Whether you are at home, in the gym, or on the road - I will be part of your fitness journey. I will be there to guide you through tough times, to check your form on video calls, to celebrate your wins, and to be on top of all the last-minute schedule changes.

Your personal coach is now in your pocket!

Personalized Schedule

Transform your fitness journey with an exclusive training program designed specifically for you to achieve your goals. Your personalized schedule will include workouts, meal plans, hydration as well as activity goals.

Dynamic Workout Routines

Enjoy a variety of exercises - all suited to your style. Whether you want to sculpt your body or lose fat, workout at home or gym, with or without equipment, beginner or advanced level - there's something for everyone.

Flexible Nutrition Plans

A healthy body starts on the inside. Get a meal plan with multiple options to easily follow it and get the results you are looking for. Do it without missing out on your favorite food with the power of quantified nutrition.

Progress Tracking

Track your fitness journey like a pro. Get closer to your fitness goals with easy performance tracking via weekly photos and intelligent analytics. Connect your favorite wearable device to my app, and never lose track of your progress.

My Plans

Iron & Olive

Iron & Olive

Access to all of our fitness and nutrition features. Personalized coaching for maximum results.

Personalized fitness plan with video demonstrations and instructions

Personalized meal plan and recipes

Regular progress check-ins

Regular updates in plans based on your progress

24/7 chat support

Free for first month
Iron Plan

Iron Plan

This is our calisthenics-based fitness program. Plan can be performed with little or no equipment or expanded to full gym workouts. Designed for optimal fitness performance using mainly bodyweight and band exercises.

Video demonstrations & instructions to perform exercises

Regular progress check-ins

Daily workout logging in the app

24/7 chat support

Free for first month
Olive Plan

Olive Plan

Featuring several different meal plans customizable based on your goals. Our primary focus is on the Mediterranean Diet. The Mediterranean Diet focuses on whole, minimally processed foods and emphasizes plant-based ingredients such as vegetables, fruits, legumes, nuts, and whole grains. Healthy fats, particularly extra virgin olive oil, are the primary source of fat, while saturated and trans fats are limited. Fish and seafood, especially fatty fish rich in omega-3s, are consumed regularly, while poultry and eggs are eaten in moderation, and red meat is limited. Dairy, mainly cheese and yogurt, is included in small amounts.

Access to all of our meal plans

Personalized meal plans and recipes

Regular updates based on your progress

Free for first month
21 days Kickstarter

21 days Kickstarter

This 21 days program is designed to kick start your health journey using a simple nutritious diet plan and basic exercises using minimal equipment!

Video demonstrations & instructions to perform exercises

Regular progress check-ins

Daily workout and nutrition logging in the app

24/7 chat support

$10
for 3 weeks
Get "Shredded"

Get "Shredded"

A gym based program to help you lose weight and body fat whilst gaining muscle tone and strength and improving fitness levels. Get "shredded" now!

Personalised fitness plan with video demonstrations & instructions to perform

Personalised meal plan & recipes

Regular progress check-ins

Regular updates in plans based on your progress

24/7 chat support

$40
for 8 weeks

Joe Crosby

Trainer/Coach

I am here because I got tired of watching people chase quick fixes... Six-pack abs in six weeks. Detox teas that taste like regret. I was nearly fifty pounds overweight. I took more than twenty medications a day. My blood pressure was 175/115. Resting heart rate in the low nineties. O2 saturation in the low nineties. And then—there I was, lying in the hospital bed, shortly after they defibrillated me back into normal sinus rhythm. That second? When I realized I wasn’t invincible? That’s when I stopped pretending. Like most guys past forty-five—energy gone, metabolism sluggish. I felt it every day. I spent years in gyms, kitchens, labs—trying everything. Some worked. Most didn’t. But the real change wasn’t the reps. It wasn’t the macros. It was the quiet mornings when I finally stopped lying to myself. Here I sit, after two years—fifty pounds gone, still gone. Blood pressure steady at 108/68. Resting heart rate dipping into the low sixties. O2 saturation near a hundred. Most of my meds? Gone. People kept asking—how? What’d you do? They wanted the program. So finally… here it is. I used a three-phase calisthenics program—The Iron—paired with my ninety-day Mediterranean diet plan—The Olive. That’s Iron and Olive: strength from the inside out, steady like an olive tree. Why calisthenics? It’s simple—no gym, no gear. Just your body, gravity, and consistency. Builds real strength—joints stay happy, muscles grow without bulk, and you move better, not just look better. Unlike weights or machines, it trains you to own your weight, not fight it. And The Olive? Mediterranean eating isn’t a fad—it’s how people live past ninety. Olive oil, nuts, fish, veggies… it cuts inflammation, keeps arteries clear, steadies blood sugar. Not about starving, just eating smart. Long-term? Less heart disease, sharper brain, easier weight. Beats keto crashes or juice cleanses every time. This program isn’t about perfection. It’s about showing up—messy, tired, human—and still moving forward. If you’re here, you’re already halfway there. Let’s walk the rest together. -Joe Crosby

Joe Crosby

Complete personalized fitness solution

One-to-one Video Calls

Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.

Compliance Tracking

Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.

Wearable Integration

Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.

Weekly Check-ins

Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.

Personalized Workouts

Get frequent adjustments to your workout plan based on your heart rate, feedback and, of course, your schedule & preferences.

Customized Nutrition

Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.

Fall in love with fitness

Meet the stronger, faster, and more confident version of yourself.